Revolution Or Evolution?

In this task, we were told to look at advertising and find an advert that appeals to us in such a way that it may be empty or can need improvement and also looking at the brand history to know the target group so ideas can be easy to work with.

With that in line, my brand that i was to work with was a sports brand called Nike.  

I did some research on the brand and found out that the Nike is one of the biggest sporting brands in the United States. The brand deals in clothing, shoes, boots,, accessories and sports equipment as well.

The above image was with one nikes big mogul, Cristiano Ronaldo standing with chest up infront of a simple back ground and the nike tick top right and website at the bottom.

• To me, this advert was too simple and plain because it never gave that big feeling of nike. Nike being a big brand and Ronaldo being a big mogul, that meant that something big or attracting would need to be done and hence i chose this image and edited it to add more detail. So i edited it and added more detail in the image below :

From the image above, can see that it looks very different and not plain anymore. Color was added to give it that dark feeling that fades into black, nike logo was taken and placed on the chest and the motto 'just do it' was placed just underneath the shirt and also as a background text to show the imprint of the image. And because everything about nike was there and nothing about Ronaldo was there, i added a "cr7" at the bottom left corner with the same text color as the main text in the photo.

NIKE SHOES

Next was of a shoe type that is under Nike, this shoe is called "Dunk" and is incorporated with basketballers and just the whole concept of dunking. To me this advert was already more easy to work with but one who wouldnt know what type of shoe type this be would wonder where the 'dunk' concept is. And thats the idea that i wanted to add on.

The above image shows a more 'detailed' and more richer advert than the other. This one has a basket baller that is dunking and having that air feeling at the end of the shoes. To make it look more fine and more elegance i inverted the image to give it that cutting edge look, added a little blur and and smudged the baller in the direction of the movement. Then added another baller on the shoe which actually looks like the design of the shoe so this can give more attention to shop buyers that this is one of a kind sneaker. When looked closely can see a Miami Heat baller about to make a dunk. I then copied the same image and then flipped it horizontally and received it and added a layer mask then erased some parts necessary. This was just to add more deatil and also make it look attractive. "Dunks" Text was added at the bottom of the original text and had a gradient of colors picked out from the same image. Gave it more feeling and cutting edge. A faded rim was added at the bottom of the sneaker to add more emphasis on the 'dunk' effect.


With the changes made to these sample adverts, we can see that any advert that is paid attention to and analyzed properly can be made better. In other words, revolution overcame created ideas.