Use of Grid Systems by Designers

In this task, we were told to look at some designers and see how the have a grid system towards the work that they bring out in the world today.
I decided to do my researched on famous architect Zaha Hadid and typographer, Neville Brody.

 Zaha Hadid

She was born in Baghdad in 1950. Mixed race having British- Iraqi Zaha Hadid is the first lady architect to win the prestigious Pritzer Prize, which she did in 2004. Her father was a lawmaker and it was expected and needed that she might further her instructive studies. 

In 1972 Hadid moved to London and enlisted at the Architectural Association School of Architecture. In 1980 she opened her own office which demonstrated a touch of a test; at the outset her thoughts were more sought after than her true outlines. Today she is overall venerated and in the cutting edge of engineering outline. She has gotten through the unattainable rank and her up to date, forefront rationalities have helped her to push the verges of construction modeling and plan.  Today her firm utilizes 350 individuals and has took care of 950 tasks in over 44 countries.

With a brief background on her, had to see what her work was like and the influences/inspiration of the work that she has done.

• While acknowledged and considered a respected engineer, has additionally extended into the universe of inner parts. Her consistent scan for a tasteful vision incorporates all territories of outline, from the extensive outer surfaces of her structural engineering to inner parts and furniture. The inner parts are only one more enlargement of the outside.

• Hadid was impacted by her unanticipated youth on villages of the swamps in Southern Iraq. The excellence of the scene where sand, water, structures and individuals all some way or another streamed together.

• She works around the element of bringing excitement and to have challenges in her designs. And this is widely seen by how she manages to give out the 'wow' factor in some of her designs because of her thinking outside the box and having to give people what they need but throughout something challenging. As she says "We want them to be able to embrace the unexpected" 

• Her designs are based on not taking what the traditional ideas or designs have nowadays but she looks at the architecture from alot of angles and is able to bring what she visualizes to real life. 

• The belief of future is what keeps her designs up to life and a way to move forward. Something to make them stand out and in a way to be looked back as such a creative outstanding design. She uses this to create 'futuristic' designs because of the architecture world moving forward and forward, it would be a good thing to have cutting edge designs.

Workflow seen in her designs in programs

Creative interior designing of her spaces in her buildings

Hadid's designs our vision of what's to come with new spatial thoughts and strong, visionary shapes.Her designs give an impression of an alternate planet, and enthuse them, make people amped up for thoughts. Other traditional construction modeling is natural, radical, worldwide and alterable. Nowadays people are concerned with building structures that inspire unique encounters, a sort of unusual quality and originality that is equivalent to the knowledge of heading off to another nation and in that is where she, Zaha Hadid comes in with her wonderful works.

Neville Brody

Neville Brody who was born 23 April 1957 in London is an English graphic designer, typographer and an art director. He has a creative mind and his work is unique after studying a 3 year B.A course in Graphics design. Affected by his life, his work has no limits. His worked with Nike, Kenzo, British Airways etc and all his work has been brilliant. His also the designer that redesigned BBC logo as well as ‘The Times’ in England.  

His consistency workflow in his would be seen by the reasons and inspiration that he would get and place in every design by : 

• Mostly works with typography mixing images with fonts and how he styles them up are very creative. He can create images with text which is one of his signature marks to his art. 

• Designed a number of notable typefaces and can see that he uses different types of typefaces, futuristic, stencil, sketch fonts all to add a ‘out of this world’ effect to his work.

• His work could be seen to have pop art in them. Mostly because back then in school, the music of pop was the in thing and this was one of the inspirations that he had towards his designs by the use of certain bold text and also the punk music back then. 

•  One of the techniques that is seen and always would be acknowledged in Brodys' work would be use of Dadaism.  With the meaning got from the online free dictionary as "A European artistic and literary movement (1916-1923) that flouted conventional aesthetic and cultural values by producing works marked by nonsense, travesty, and incongruity". 

This Dadaism is what is consistent in Brody's work such that he can 'define' this by having using images and text to portray a meaning of something. The use of heavy geometrical designs and also abstract images combined with text gave a different element in each art. The pop art influence is seen throughout his works due to the colors that he uses in his designs. They are colorful, bright and bold. This helped define his style and he took this on by creating more of his own designs and typefaces in relation to his work and inspiration.