Packaging Product

In this task, we were told to look at shopping products that we find in shops  and have a review on the product itself, packaging design and relevant things towards our study. With that in line, my choice of products are listed below 

• House hold cleaning product/detergent.

1. Fabuloso

Just by reading the name, one can really think that this is one good and fabulous product you would find in the shop. Attractive? Yes, it is actually but this product gives out the wrong impression one should have about a detergent. The packaging of this product is not one you would expect of a detergent to be branded in such a manner.

With such a colorful packaging, one can think this is a soft drink at fight sight. And that is not a wrong impression you a buyer can get by this product.

• The name itself throws it off by giving this 'fabulous' feel to it.
• The packaging and how the bottle of choice is used, plastic to be precise.
• Different colors for different flavors and those same flavors having the smell of their corresponding color.

Can see from the picture above, the bottles look like energy drinks that can be drunk by people from people and this can cause an effect because of the ingredients found in such a cleaning product.

BICARBONATE OF SODA is one of the ingredients found in this and this quite harmful because it has effects once in-digested. Some of these are :

• Heartburn - Heartburn and acid indigestion are two gastrointestinal problems often treated with antacids that contain bicarbonate of soda. It neutralizes the stomach acid and provides pain relief. Bicarbonate of soda can cause a laxative effect, however, especially when larger or prolonged doses are taken. 

• Stomach And Duodenal Ulcers - Bicarbonate of soda is also used to treat stomach and duodenal ulcers. Ulcers are areas in the stomach or duodenum where the lining has been eaten away, resulting in pain and bleeding. Bicarbonate of soda relieves ulcer pain. So taking this without caution can cause overdose.

• Water Pollution - This is a product that will be eventually thrown away after cleaning maybe outside, go down the drain etc. And with the content, this may cause water pollution as it flows threw water pipes etc. Because of acidity mixed with other products, it may be harmful too. 

Some outline effects of this ingredient outlined above and to think that this product has never been drunk before, well it has. Statistics show that children below the age of 6 have actually had a taste of this 'fabulous' drink.

"Interestingly, adults accidentally exposed to this product were primarily female (29 of 39 [74%]), whereas children <6 years of age were primarily males (45 of 60 [75%]). "

Can see numbers of the children of 6 years were actually higher than older people. This product also recorded atleast 94 cases of drinking this product of release in first four months and the group of most cases were children below 6.

"But researchers with the American College of Emergency documented 94 cases of accidental ingestion during the first four months of the year across Texas. Many were children under 6, the group said."

After outlining this product and seeing what harm it can be done to people and the environment around. Some improvments that may or could be done are :

• Changing the brand name to something more related to the use of the product e.g 'Cleanso' but still having the 'fabulouso' sound.
• Instead of using plastic bottle to present this, a canned bottle will be appropriate and not to show that drink packaging.
• Sticking to one color of the bottles and maybe highlighting the colors of the flavors around the lid or on the sticker would be good than the customer seeing the whole liquid.