GD : Competitiors

COMPETITORS 

We had to look at the competitors that are around the campaign of choice. Look at how they run their campaign and the approach that they use towards this. 

Due to me having this rap campaign, competitors are only seen towards the topic i would have to address through my source of media. In that case, the competitors would be looked from the drugs, violence, sex etc. Then from there we have a details info on how they have managed to do their campaign. With that being said, here are the topics with each having one main campaign description of the competition and also having supporting campaigns too.

VIOLENCE

Hitting With Words

This powerful PSA campaign from Singapore successfully illustrates how verbal abuse can be just as horrific as physical violence. This is an important issue to raise awareness of, as many people do not realize that vicious domestic verbal abuse can actually have longer lasting effects and hurt their partners and family just as much as physical aggression, if not more.

The parallel between verbal abuse and physical violence is drawn by showing a hand coming out of the man's mouth who is angrily shouting and proceeding to physically abuse the terrified woman by punching her on the face, pulling her hair, and other typical domestic violence instances.

From this above campaign, it was clear to see that the use of vulgar language was an issue and that it was that was causing violence through the words that we use. This can be seen in rap music by all the lyrics that we hear and that was also described in the infograph too. Vulgar language such as insults and phrases cause a harm to us in a way that we act afraid and live in fear and also assault by all this.

Supporting Campaigns

Clearly states that what you teach a child from birth about violence you teach him forever because he/she is able to see what is happening as they grow up and they get the understanding of this violence.

This is almost similar with the above campaign in such a way that kids/children may see pleasure in abusing people with violence and because of this, the influence we get from the music we listen also plays a part in this with music videos which show arguments and actions of violence.

SEX ABUSE

Anti-Rape Campaigns

This is a stunning visual which makes illustrates clearly yet with tact what we're talking about. (Although it does also assume sexual abuse must involve physical contact which isn't the case - forced exposure to pornography or involvement in creating single-person pornography for example).

The problem of how to inform the public, through a visual medium, about child abuse is a delicate one - the current NSPCC adverts I find too oblique - teddy bears cover their eyes aren't the reality of sexual abuse. It avoids portraying the pain and fear in a way which the other NSPCC "case" adverts (for neglect of physical violence) don't avoid. The NSPCC's poster campaigns around sexual violence have, to my mind, lacked real power. The same theme, of childhood sexual violence, is picked up (left) in the campaign from the US with this picture.

The campaign, from 2001, was run in Los Angeles as part of a personal safety campaign which put the emphasis (quite rightly) on those who commit crimes rather than the victims.

We see interesting visuals that depict of a hand touching a females private parts which in this case shows the abuse that is gone through such people. This plays a roll in rap music because all the images and songs we hear give us a feeling of wanting to indulge in sex and the likes and if not gotten, the only result turns out to sex abuse which leads to unwanted diseases, rape cases, pregnancies, sometimes even death. Hence these campaigns are there trying to give awareness to people who be suffering from these situations.

Supporting Campaigns

The above campaigns shows the results of both parties say no to the sex and the results that we get from either when she doesnt want it or when she changes his mind. Both will result in sexual abuse especially if they are forced to do what they are not willing to indulge in. In this case, sex.

DRUG ABUSE

Just Say No Campaign

Pretty simple, but apparently pretty effective.  I realize that no direct correlation could ever be substantiated between using a motto to stop drug use and how much drug use was affected.  But according to research conducted by the Institute for Social Research at the University of Michigan, fewer young people in the 1980s were using illicit drugs. 

High school seniors using cannabis dropped from 50.1% in 1978 to 36% in 1987, to 12% in 1991 and the percentage of students using other drugs decreased similarly. Psychedelic drug use dropped from 11% to 6%, cocaine from 12% to 10%, and heroin from 1% to 0.5%.

Kind of funny to think that something so simple could be so effective.  Think about what the New Testament writer Titus writes in chapter 2.  We read in verse 11-13, “For the grace of God has appeared that offers salvation to all people.  It teaches us to say “No” to ungodliness and worldly passions, and to live self-controlled, upright and godly lives in this present age, while we wait for the blessed hope—the appearing of the glory of our great God and Saviour, Jesus Christ.

For the believer, saying no, is not about will power, but about Jesus power.  That power gives us the strength to say no to all sorts of things.  And that power is because we say yes to Jesus.  So the next time temptation comes your way, remember Nancy Reagan, and Jesus and just say no!  I think you will be glad that you did.

This campaign states it all. JUST SAY NO! its as simple as that and when it comes to drugs, the easiest and simplest we can say is NO! Hence this campaign was a good and well received because it showed the power of how saying no can be shown and to music influence this is good because with peer pressures we receive around us to avoid any problems the easiest we could say is No.

Supporting Campaigns

The images here show what an addict can be come and what the ratio is out there towards the people that are taking drugs and with the influence of rap music, the increase of these numbers shall increase if no action is taken and hence these campaigns are put into place.

ALCOHOL

Before One More Campaign

Before One More helps students understand when one more drink can become one too many and shows them how they can make low-risk drinking decisions. For students under 21, one is one too many. For students who choose to drink, it is important to know how to do it without harming themselves or others around them.

Here’s more information about the campaign:

• Before One More t-shirts were given out at Club NDSU. More than 1450 students attended this alcohol-free dance event this past weekend.
• Herd Hauler key tags will become available in early September with Before One more information on the back of the ticket. Herd Hauler is available to students as a safe way to get home after drinking.
• All student tickets for Fall 2010 Bison football games will have information on Before One More.
• The student-run NDSU television station, Bison Information Network (BIN), are working to create a public service announcement for Before One Mores

This is a good campaign towards the alcohol part influenced by people. When one drink becomes too many and then it becomes a problem for not just the drinker but the people around him/her. This pressure becomes even worse with the things we see on media such as the expensive alcohol bottom publicised by artists we know and then we tend to get an excitement to drink these alcoholic beverages without knowing the consequences of the intake.

Supporting Campaigns

The design of the campaign above relates to the alcoholic beverage called 'Absolute Vodka' and the shape of the bottle, the typography used matches the original design and with this as i mentioned taking bottles because of what we see on the media leads to unwanted things such as hangovers. For me this is a good campaign because the use of a well known alcohol can help in ways to address an issue.

These are the competitor campaigns that I researched on and which were going to give me a reference to my work on the infograph and also what I was finally going to do for my main campaign which is a song/video that was going to address some of these issues in a relation to 'Keep The Rap Clean'