Keep The Rap Clean Campaign

'Keep The Rap Clean' Campaign

 This was to be my final campaign that I was going to run with all my information that i had gathered. This campaign had an initial project of having a song done and then that song have a music video which would portray the subject matter that are played in the song. Due to circumstances beyond my control I had to opt for another option and that was to have another option but still have the same 'concept'

For this, i was going to make a vending machine type of design of video booth which was going to have a camera and then have my song play and then whilst the people are standing in front of the camera the video will be recorded and that is what i would be able to use clips to actually make a music video which would be viral and still have almost the same element as the earlier project.

1. Creation of the song

I was going to record the song in relation to what i had already discussed in the earlier issues of this campaign that being the sex, alcohol, drugs and the likes. This was going to take a while because it was my first time having to do a song like this and i was eager to know how it would sound. There after, i had the beat done and then went to the record song. It had two verses and one hook. One verse that i had recorded on and then had a hook which my friend recorded and the second was empty to which the person could either freestyle rap or sing on it.

TITLE OF SONG : "How You Live"

ARTIST/S : Brizzo Ft. Y-Zee

LYRICS

Verse 1 (Brizzo)

Homie roll up with the weed but i aint take none,

Fellas high, girls drunk, around me it aint fun,

But I aint trying to fit in with the peer pressure,

Homie with the girls trading love for sexual pleasure,

Fews months down the line she gat the bunny in the oven,

Trynna holla at the boy, realize she an option,

Damn! Life gets hard for the boy,

Selling a few drugs become options for the boy,

Stack a few racks, call the shawty right back,

With the mindset, that his got his life right back,

But no, he gat the police chasing,

With the drugs that he dealing,

Make his gun have thirst for killing,

Pops a few a pills with his heart pumping,

Sirens going off, bang bang at door,

Shawty yelling, like where do we go

Before she knew it, saw his bloody body on the floor,

Chorus (Y-Zee)

Hey, the life that we be living today,

It aint nothing to take for play play,

Better watch how you live,

Or you wont make it alive,

Those are the lyrics above, and from there can see that i gave out an image of how someone can take drugs and then have the influence of things around him to fend for himself.

  2. Logo design

With the logo, i had already had some ideas on how i wanted to portray this image and have simplicity. I researched with my lecturer on what type of logo that i can look at and then design something from it relating to the rap. With that in hand, rap has alot of accessories, bracelets, ear rings, grills, chains. After looking at that i decided to look at chains with text and then from there have something designed like that. Sample images of what i was motivated by are shown below.

After looking at these samples i then set off to have a chain design with the text 'Keep the rap clean' on the chain and decided to do this with illustrator and have text layouts before i moved on into finalizing the layout and put the words in the right way.

Those are the samples that i had with the playing and moving around with the text and finally I came up with the final chain/logo design and finalized in Photoshop and this is what the final look is shown below.

      I also did something experimental which was passed on to me by my lecturer which was going to give the audience a much faster way to actually get the song. I was going to use a QR BAR CODE. This is where you have a bar code image that can be scanned by phones, scanners and any other electronic devices for scanning. 

I uploaded the song on a site (BOX.COM) and then used google to make a QR code where I pasted the song link and then it generated a QR code for me.

QR CODE IMAGE 

So this was a code that was going to lead to the official 'How You Live' song when scanned by a user who sees the flyer/poster that promotes this.

  3. Making of booth

The making of the booth was going to need the following materials.

• Foam boards
• Paint
• Cutters
• iPad
• Speakers

PROCEEDINGS

FIG 1

These foam boards were to be in 4 of quantity. Measure them and then have a smaller size of foam boards to go ontop.

FIG 2

FIG 3

The cutting and measuring on the above figure was the measuring of the iPad that was going to be used a camera for the people to record themselves. Once these measurements were done it was time for cutting the same marked lines.

FIG 4

Layout of how the booth was going to look is shown above when the foam boards were to cut. The small had 3 layers. One back, one with actual measurements of the iPad so that it is able to be held in place and one to go for top protection and to have the camera and button exposed.

FIG 5

FIG 6

Fig 5 & 6 show the process of painting the boards so that they could be part of the design and show attraction and color than the normal color. Red was chosen because it easily used to catch peoples attention and it would catchh peoples attention once the booth was to be finally set up.

FIG 7

The image above shows what i was doing for the placement of the iPad. Was placing wrapping paper over it so that it has a better finishing and looking attractive to the audience.

After all this was done, it was now time foe set up and presentation. All the work that i had done through the semester was to be showcased to my peers and lectures to educate and enlighten them more on my campaign.

PRINT OUTS OF WHAT WAS TO BE STUCK

OFFICIAL SET UP OF  MY CAMPAIGN

DESIGNER ALONGSIDE HIS WORK